O2 set to appoint head of consumer and brand PR

Mobile services firm O2 is on the verge of appointing a consumer and brand PR head to replace former incumbent Dave Massey.

O2 head of comms Glenn Manoff confirmed that eight candidates have been interviewed for the role, vacated when Massey moved to become media relations manager last month, replacing Carole Williams, who left to set up a gardening business.

The postholder will have responsibility for relations with O2's retained consumer PR agency, JCPR, and will report to Manoff.

JCPR was hired last autumn (PRWeek, 13 September 2002), alongside Midnight Communications, which handles a B2B remit, with the agencies sharing a PR budget of more than £1m.

Manoff said: 'There are no plans to review JCPR and Midnight at this time.'

Ongoing consumer PR campaigns include promotion of the xda - a product that combines a phone with a PDA (personal digital assistant) - launched in June last year.

Campaign work also includes promoting the network's picture messaging offer - which O2 dubs 'media messaging' - that launched last November, along with work on O2's sponsorships of Arsenal Football Club, the Rugby Football Union and Capital Radio's traffic and travel reports.

The Midnight account team reports to O2 head of B2B and online PR Amanda Richardson.

O2 this week also launched a recruitment search for an online PR manager.

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