TRAVERSE CITY, MI: Hagerty, an automotive lifestyle brand known for classic car insurance, has hired Candace Mueller as VP of brand communications.
Mueller reports to Soon Hagerty, SVP of brand strategy at Hagerty. She will oversee all external brand and business comms, including corporate reputation, executive comms and thought leadership initiatives, according to a company statement.
She will work to drive awareness on Hagerty’s membership offerings, partnerships and events, as well as the company’s overall business strategy. Her other responsibilities include media relations, influencer and stakeholder outreach.
"My vision for communications is to build understanding and recognition for how [Hagerty] is evolving as an automotive lifestyle brand," Mueller said.
Mueller was most recently assistant VP and chief of staff at the University of Chicago. Prior to that she was VP of global comms at Hyatt Hotels.
Before that, Mueller worked at PepsiCo in various roles since 2006. Most recently, she was senior director for PepsiCo North America’s nutrition communications and community relations. Previously, she worked on PepsiCo’s Quaker Oats brand as senior director of communications and chief of staff. Mueller was a VP at Cramer-Krasselt earlier in her career.
Editor's note: This story was updated on May 17 with comment from Mueller.