Is ‘futurestalgia’ the key to unlocking engagement with Gen Z?

A good old dose of nostalgia is just what consumers were craving during lockdown, looking to the past for sentimental escapism. But the nostalgia trend in 2022 is characterised by a more forward-thinking gaze. It’s nostalgia, with a modern twist – it’s futurestalgia.

by Crystal Malachias

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