The agency, awarded best new agency at last autumn's PRWeek Awards, has hired Ross to head up its electronics and enterprise computing practices, working with clients such as Agilent Technologies, Psion Teklogix and Roxio.
He reports to Hotwire co-founder and managing partner Kristin Syltevik, and heads an initial team of three with a remit to expand his areas of business. The pair worked together during Syltevik's stint at the then Shandwick International.
Ross said:'After nine years at Miller/Shandwick and Weber Shandwick I decided the time was right for a new challenge. I wanted to experience life at a relatively young and successful agency and help it grow.'