DIARY: High spirits lift PR and the Media conference

Despite the timing of PRWeek's PR and the Media conference last week - the day of the event co-incided with the start of the onslaught in Iraq - the speakers remained in high spirits.

Sunday Telegraph diarist Tim Walker bemoaned the declining use of lunching in PR, while Max Clifford told delegates some of his former clients were 'arseholes' and that pitching for business was 'undignified'.

But Chime Communications boss Lord Bell was on probably the best form of all of them, despite having 'settled into a bottle of Grappa at around midnight' the previous evening to celebrate his wife's birthday.

As thoughts turned to Iraq, Bell quipped: 'I happened to know when the first bombs would fall - as a Lord you get to know these things - and last night I thought, "I know, I'll watch the war, that'll cheer me up".'

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