Jockey Club didn't fight dirty enough claims head of PR

Jockey Club PR tactics during last year's Panorama investigation into alleged corruption in racing should have been more 'dirty', according to the body's PR director, John Maxse.

'In hindsight, we failed to play as dirty as we could. We were being attacked and consequently I think we were entitled to issue a couple of blows beneath the belt ourselves,' Maxse said, reflecting on how the Jockey Club could have better handled its PR at the time.

Advising delegates on what to do if their organisations were investigated by broadcasters, Maxse said: 'Once it is clear the programme is going to get made with or without your involvement, then you are damned if you do, but even more damned if you don't. Not taking part is usually seen as an admission of defeat, or worse, that you have something to hide.'

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in