This is the 13th PRWeek Agency Business Report I’ve overseen and, while I said something similar last year for different reasons, there’s never been one quite like this.
It documents an extraordinary year by any measure, with PR firms posting average growth of 18% across the board globally, 19% in the U.S.
This wasn’t just a readjustment after the cutbacks, furloughs and challenges of the COVID-19 health pandemic of 2020. The PR industry bounced back strongly in Q3 and, especially, Q4 of 2020, resulting in a flat global revenue performance and a U.S. market down just 2% — so comparisons with 2019 are as stunning as those with the topsy-turvy COVID year.
There’s a fresh respect for PR counsel at all levels of business and organizations and long may that continue.
- Steve Barrett, editorial director, PRWeek
Tier One Partners
Havas PR Global Collective
The Next Practice Group
Rise at Seven
Youth Marketing Company
Bully Pulpit Interactive
Day One Agency
G&S Business Communications