Agency Business Report 2022

Record-breaking revenue growth highlights an industry that has fully recovered from the depths of the COVID-19 pandemic — and then some.

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This is the 13th PRWeek Agency Business Report I’ve overseen and, while I said something similar last year for different reasons, there’s never been one quite like this.

It documents an extraordinary year by any measure, with PR firms posting average growth of 18% across the board globally, 19% in the U.S.

This wasn’t just a readjustment after the cutbacks, furloughs and challenges of the COVID-19 health pandemic of 2020. The PR industry bounced back strongly in Q3 and, especially, Q4 of 2020, resulting in a flat global revenue performance and a U.S. market down just 2% — so comparisons with 2019 are as stunning as those with the topsy-turvy COVID year.

There’s a fresh respect for PR counsel at all levels of business and organizations and long may that continue.

- Steve Barrett, editorial director, PRWeek

Deep dives

Spotlights

Partner content

Finn Partners

Finn Partners

Kivvit

Kivvit

Ogilvy

Ogilvy

Padilla

Padilla

PAN Communications

PAN Communications

Praytell

Praytell

Tier One Partners

Tier One Partners

Profiles

APCO Worldwide

APCO Worldwide

BCW

BCW

Current Global

Current Global

Edelman

Edelman

FleishmanHillard

FleishmanHillard

Golin

Golin

Havas PR Global Collective

Havas PR Global Collective

Hill+Knowlton Strategies

Hill+Knowlton Strategies

ICR

ICR

Ketchum

Ketchum

Lippe Taylor

Lippe Taylor

MSL

MSL

Ogilvy PR

Ogilvy PR

Porter Novelli

Porter Novelli

Prosek Partners

Prosek Partners

Real Chemistry

Real Chemistry

Ruder Finn

Ruder Finn

WE

WE

Weber Shandwick

Weber Shandwick

Zeno Group

Zeno Group

Up & comers

Carson+Doyle

Carson+Doyle

The Next Practice Group

The Next Practice Group

Rise at Seven

Rise at Seven

Salient Global

Salient Global

Startr Co.

Startr Co.

Youth Marketing Company

Youth Marketing Company

Snapshots

Allison+Partners

Allison+Partners

Bully Pulpit Interactive

Bully Pulpit Interactive

Citizen Relations

Citizen Relations

Coyne PR

Coyne PR

Day One Agency

Day One Agency

Finn Partners

Finn Partners

G&S Business Communications

G&S Business Communications

Highwire PR

Highwire PR

Hotwire

Hotwire

Hunter

Hunter

ICF Next

ICF Next

M Booth

M Booth

MikeWorldWide

MikeWorldWide

Padilla

Padilla

Precision

Precision


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