Which brands need to follow Cracker Jill’s example and introduce female mascots?

Do you want to see a Ms. Clean, Tanya the Tiger, Pillsbury Doughgirl or Kool-Aid Woman?

cracker jill
Special-edition Cracker Jill bags.

Cracker Jack rolled out new mascot Cracker Jill this week, celebrating the women who break barriers throughout sports. 

As part of the campaign, supported by Ketchum, Frito-Lay is launching a series of special-edition Cracker Jill bags that will be available Thursday in professional ballparks and via a $5-plus donation to the Women’s Sports Foundation.

What other brands should introduce female mascots?

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