PRWeek US Healthcare + Pharma Communications Awards 2022 shortlist revealed

The inaugural event in NYC on May 10 showcases and celebrates the best campaigns, projects, agencies, in-house teams and individuals across the fast-growing healthcare and pharmaceutical PR sectors.

For more information and tickets to this year’s gala celebration and healthcare summit on May 10 in New York City, click here.

 

Best Content

Bayer Consumer Health and Twelvenote Midol: No Apologies. Period.

Bayer Consumer Health and Twelvenote Most Meaningful Melody

Bristol Myers Squibb and Ogilvy Health MS in Harmony

Genentech and Syneos Health Public Relations Claiming New Spaces for People Living with Disabilities

L’Oréal and Coyne PR CeraVe Shines Light on the Heroes Behind the Masks with Nurse Advocacy Campaign

 

Best Health Equity

The Black Coalition Against COVID-19 and Real Chemistry A Love Letter to Black America from America’s Black Doctors and Nurses

Boris Lawrence Henson Foundation and Edelman The Unspoken Curriculum

Genentech and Syneos Health Public Relations Claiming New Spaces for People Living with Disabilities

Merck and Real Chemistry Uncovering TNBC: Stories of Resilience

Walgreens and WPP/The Pharm Vaccine Equity Campaign

 

Best Healthcare Product Launch

Alcon and Edelman The Joy of Nothing

Bayer Consumer Health and Twelvenote AleveX Launch and The World’s Worst Golf Swing

Ellume and LaunchSquad Ellume Fights Global COVID-19 Battle with World’s First Over-the-Counter, Fully At-Home Diagnostic Test

 

Best in a Crisis

American Health Care Association, National Center for Assisted Living and Plus Communications Protecting Long-Term Care Facilities and Boosting Vaccination Efforts

Arkansas Health Care Association and MHP/Team SI Arkansas Long-Term Care Facilities COVID-19 Response

GSK Consumer Healthcare and Edelman Advil COVID-19 Issues/#AfterMyShot

Walgreens and WPP/ThePharm Response to Crisis

 

Best in Health Innovation

Bristol Myers Squibb, GRYT Health and Evoke Kyne The Advocacy Exchange

Google Health and Revere Google Connects New Moms with PPD Resources and Support

Intrivo and Ruder Finn Intrivo Launches On/Go COVID-19 At-Home Rapid Test with AI-Powered App

Medtronic GI Genius Intelligent Endoscopy Module

Swoop Using AI and Real-World Data to Hyper-Target Heart Patients

 

Best in Media Relations

Bayer Consumer Healthcare and Coyne PR Claritin Enlists the Help of Outdoor Enthusiasts to Help Families #GetOutside

Genentech and Syneos Health Public Relations Claiming New Spaces for People Living with Disabilities

Intrivo and Ruder Finn Intrivo Launches On/Go COVID-19 At-Home Rapid Test with AI-Powered App

Northwell Health Sandra Lindsay: The First COVID Vaccine in the U.S.

Walgreens and WPP/The Pharm This is Our Shot

 

Best in Public Affairs

American Health Care Association, National Center for Assisted Living and Plus

Communications Protecting Long-Term Care Facilities and Boosting Vaccination Efforts

Dallas Regional Chamber and Edelman Take Care of Business COVID-19 Vaccine Education Campaign

Healthcare.gov and Weber Shandwick The You Can Campaign

Sanofi and GCI Health When Cancer Grows Old

Society of NeuroInterventional Surgery (SNIS) and Direct Impact/BCW Get Ahead of Stroke

 

Best in Public Health Awareness

The Children’s Eye Foundation and Klick Health The Curious Eye

Department of Behavioral Health and Engage Strategies Be Ready Overdose Prevention Social Marketing Campaign

Genentech and Syneos Health Public Relations Claiming New Spaces for People Living with Disabilities

Novo Nordisk and FleishmanHillard It’s Bigger Than Me

Pfizer and Real Chemistry The Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines

 

Best in Social Media and/or Influencers

Bayer Consumer Health and Coyne PR Claritin Enlists the Help of Outdoor Enthusiasts to Help Families #GetOutside

Bayer Consumer Health and Twelvenote Midol: No Apologies. Period.

Evofem Biosciences, Real Chemistry, McCann Health NJ, McCann Health Engagement and Mediahub Phexxi House Rules Campaign

GSK Consumer Healthcare and Edelman Theraflu’s Right To Recover Brand Purpose Campaign

Truth Initiative and Ketchum Quit Together

 

Best Pharmaceutical Product Launch (Non-OTC)

Amgen, AstraZeneca and Edelman Tezspire FDA Approval: Giving Patients With Severe Asthma Better Control

Amgen, Omnicom Public Relations Group and Substance Launching First-in-Class Lumakras with Best-in-Class Communications

Endo International and EvolveMKD Endo’s Qwo: The First and Only FDA-Approved Injectable for Women with Moderate to Severe Cellulite

 

Best Pharmaceutical Product Launch (OTC)

The winner will be announced at the awards ceremony on May 10 in New York City.

 

Outstanding Agency

Evoke Kyne

GCI Health

Lippe Taylor

Spectrum Science

Weber Shandwick

 

Outstanding Agency Practice

5W Public Relations Health and Wellness Team

Adfero

BCW U.S. Healthcare Practice

Coyne PR

 

Outstanding Agency Professional

Kristin Cahill Global CEO, GCI Health

Carin Canale-Theakston CEO and founder, Canale Communications

Josh Rontal SVP, Edelman

Laura Schoen President, global healthcare practice and chair, Latin America, Weber Shandwick

Michelle Webb MD, health, North America, Allison+Partners

 

Outstanding In-House Team

Atrium Health Enterprise Communications

Cardinal Health Newsroom

Endo Corporate Affairs Team

Medtronic

 

Outstanding Young Professional

Corinne Findlay Account executive, BCW

Imani Holmes Senior account executive,Edelman

Selena Nelson Senior account executive, Spectrum Science

George Shea Senior account executive,WE

Kelly Woods Account executive, Spectrum Science


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