Coffee Break with Jeff Smokler, partner, Imre

Recently celebrating 10 years at Imre, Smokler looks back on the development of the firm, current trends in the industry and what the future looks like in pharma marketing.

by Steve Barrett 2 March 2022

This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Jeff Smokler, partner at Imre.

Smokler discusses the development in life sciences, healthcare and pharma marketing and communications at the firm and in the market generally, especially over the past two years.

Smokler previously worked at Weber Shadwick and BlueCross BlueShield, where he wrote speeches for the CEO.

Coffee Break topics:

0:42 - Overview of Imre

2:19 - Trends in the PR world

4:30 - Working with regulations in the pharmaceutical industry

6:38 - How does the accessibility of information for everyday people change how PR agencies are able to do their work?

9:59 - How has healthcare and pharma changed due to COVID-19?

11:10 - Changes in pharma marketing

12:33 - Finding cures to cancers and HIV

14:09 - Tips for writing a speech and being a speechwriter