This week on Coffee Break, PRWeek editorial director Steve Barrett is joined by Jeff Smokler, partner at Imre.
Smokler discusses the development in life sciences, healthcare and pharma marketing and communications at the firm and in the market generally, especially over the past two years.
Smokler previously worked at Weber Shadwick and BlueCross BlueShield, where he wrote speeches for the CEO.
Coffee Break topics:
0:42 - Overview of Imre
2:19 - Trends in the PR world
4:30 - Working with regulations in the pharmaceutical industry
6:38 - How does the accessibility of information for everyday people change how PR agencies are able to do their work?
9:59 - How has healthcare and pharma changed due to COVID-19?
11:10 - Changes in pharma marketing
12:33 - Finding cures to cancers and HIV
14:09 - Tips for writing a speech and being a speechwriter