Corporation of London to pitch its PA brief

The Corporation of London is set to stage a pitch for public affairs support following a review of the function.

The review has led to the scrapping of the brief carried out by Weber Shandwick and its predecessor firms for the past 15 years, covering both senior counsel and general public affairs support. WS's senior counsellor on the account is Lord Tom McNally.

According to PR director Tony Halmos, who is co-ordinating the pitch process, the new account will only be for senior counsel. Day-to-day PA work will now be handled in-house without support from an agency. It is understood that the new account has reduced fees.

Halmos said: 'This is for one specific person to act as senior counsel in the area of public affairs, not a number of unnamed associates.'

He added that while there was no specific area the corporation was seeking to improve regarding its lobbying, the new brief will take into account transport and infrastructure issues, planning and the corporation's interest in financial services regulation.

The new account will have a UK focus, but Halmos added: 'It will be impossible to pretend Europe isn't there.'

The Corporation of London is the local authority for the City of London. Its primary role is to support and promote the City, but it also has responsibility for the Barbican Arts Centre, Epping Forest, Hampstead Heath and the Central Criminal Court.

It also operates as the City of London police authority and funds the Guildhall Art Gallery.

Last week the corporation received a favourable report on its children's services from the Social Services Inspectorate. Following an inspection last September, the report said that the quality of the social work practice was 'of a high standard'.

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