The 90-strong 'comms and knowledge management' division has been disbanded and replaced by an external relations division, which is currently headed on an interim basis by Tim Whitaker - one of a number of senior staff eligible to re-apply for newly created posts.
Whitaker said 15 to 20 more staff would handle PR, with the QCA's communications budget doubling from 1 April.
The other staff - who handle issues such as research and statistics - are being allocated to 'corporate services' and 'QCA consulting' teams.
Whitaker said the QCA wanted a 'more upfront positioning': 'We are known as the body involved in the A-Level problems. But most of our work is to do with vocational qualifications - we want to provide assurance to employers that these qualifications match Britain's future skills requirements.'