Starfish is picked to promote Grand Marnier in the UK

Starfish Communications has landed a consumer and trade PR account for cognac-based spirit Grand Marnier.

The contract - on fees of £100,000 - will see Starfish promote the Grand Marnier Cordon Rouge brand and promote a range of special cuvees.

It is understood that Starfish won the work after a five-way pitch that culminated in a two-way face-off against Oates Bacot.

The agency - which has landed the brand's first retained UK PR contract - will target the consumer media but will also handle sampling and London-based event work, promoting Grand Marnier Cordon Rouge as 'the perfect enhancer for premium cocktails and long drinks'.

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