Ben & Jerry’s: ‘If you want to talk quickly but you haven’t been doing the work, it will not end well’

Kerry Thorpe, Ben & Jerry’s head of communications for Europe, was part of PRWeek’s Year Ahead 2022 online event this week. She spoke about the crucial importance of authenticity, driving tangible change and putting the hard work in before opening your mouth.

by James Halliwell
(Getty Images)
(Getty Images)

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