‘We wanted to share the full spectrum of parenthood’ - Behind the Campaign, Haliborange #ItsAllNormal

Poppy Lewis, creative director at Aduro Communications, discusses the agency’s recent campaign for the vitamins brand. #ItsAllNormal is nominated for the ‘Best use of social media and/or influencers in a healthcare/pharma campaign’ category at the PRWeek Healthcare and Pharma Comms Awards.