3 tips to strengthen Instagram influencer campaigns

Instead of analyzing a campaign’s impact after it ends, how can we make a brand’s marketing dollars work harder from the start? The answer lies in using historical data, says Zeno’s Colleen O’Hara.

by Colleen O'Hara, Zeno Group
headshot of Colleen O'Hara
Only by evaluating the data can marketers evolve influencer strategies, says Zeno's Colleen O'Hara.

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