What the Elizabeth Holmes verdict could mean for marketing

Stan Fiorito, a former group account director at TBWA/Chiat/Day, recalls his tenure working on the Theranos business — and what he learned from it.

by Marc Iskowitz, MM+M
Image of Theranos founder Elizabeth Holmes leaving a courtroom.
Elizabeth Holmes' trial and conviction has promoted soul searching in healthcare and tech marketing and PR. (Photo credit: Getty Images).

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