Philippe Krakowsky: IPG’s growth shows ‘a way forward’ for holding company model

New CEO talks about integration – without 'brute force' – and why clients need to combine creativity and narrative storytelling with data and technology to thrive in a digital economy.

by Gideon Spanier, Campaign
Phillipe Krakowsky seated on a leather sofa in a blue jacket and white shirt looking into the distance
Phillipe Krakowsky became IPG chief executive at the start of 2021.

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