This week on the podcast, PRWeek editorial director Steve Barrett and executive editor Frank Washkuch are joined by Meredith Klein, head of consumer and product communications at Pinterest.
- Klein discusses the eighth annual Pinterest Predicts list, which focuses on trends for the year ahead. Trends for 2022 include “tooth gems”—decorations for teeth—and “pearlcore,” a fashion style that prominently features pearls. She also notes that the company’s fastest-growing demographic is men and Gen Z, and digs into Pinterest’s sales strategies.
- The shortlist for the PRWeek Awards 2022 — ”the Oscars of the PR industry” — has been unveiled. The upcoming celebration at Cipriani in New York on March 16 and exciting new categories are discussed.
- PRWeek has also launched its Healthcare & Pharma Comms Awards to honor and recognize a fast-growing area of comms.
- Peloton rescued a "Sex and the City" crisis situation; following the death of a major character after using a Peloton, the company responded quickly, producing an ad depicting the character alive and well on account of exercising and maintaining his health.
- P&G’s Marc Pritchard spoke about diversity with Walter Geer, candidly discussing engaging diverse audiences and expand DEI efforts.
- Michael Sneed announced his retirement from J&J this April. His retirement is part of changes the company is making to its executive committee ahead of a planned spinoff of the J&J consumer division.
- This week’s notable people moves included UPS promoting Malcolm Berkley to president of global network communications and reputation management, and Deisha Barnett to president of global communications and content strategy; Hill+Knowlton Strategies hired Colby Vogt as US head of data and analytics, along with Grant Toups as the firm's first global chief technology officer.
