PRWeek's 21 most-read comment articles of 2021

From Mr Potato Head and BrewDog to finding the next float-it-down-the-Thames, PRWeek UK reveals its most-read articles from 2021.

1. London is finished as the PR capital of Europe – and good riddance

2. From the editor-in-chief: Why Teneo's Kelly had to resign and what it means for corporate PR

3. Mr Potato Head creators burned to a crisp by PR stunt

4. Beattie's intent – not the mortifying, messed-up message – is what matters most

5. Clubhouse isn’t perfect, but for PRs there's a lot to get excited about

6. BrewDog must steer a new course amid toughest PR challenge yet

7. 'The next float-it-down-the-Thames?' – Creative Hits & Misses of the Week

8. 'I worry the message isn’t right for this moment' – Creative Hits & Misses of the Week

9. 'A bit of a misread of the room' – Creative Hits & Misses of the Week

10. From the editor-in-chief: 2021 – the renaissance of corporate and financial comms

11. 'Lazy and out of touch' – Creative Hits & Misses of the Week

12. From the editor-in-chief: Top UK PR pros on 2020, the pandemic, and what’s next

13. Menopause: the silence from the PR and comms industry is deafening

14. Pings ain’t what they used to be: why my agency is ignoring government advice on ‘Freedom Day’

15. From the editor-in-chief: Teneo’s Deloitte deal shows corporate/financial PR agencies are moving on

16. 'Bloody hell, isn’t it brilliant?' – Creative Hits & Misses of the Week

17. Grab your joysticks: seven consumer comms trends for 2021

18. 'The Christmas ad winner by a country mile' – PRWeek Xmas panel on Aldi, Amazon and Coke

19. 'Timid, this is not' – Creative Hits and Misses of the Week

20. H&M's appointment of Maisie Williams reveals the nuances of greenwashing in PR

21. 'If there’s a medal for miss of the week, BrewDog wins gold' – Creative Hits & Misses of the Week

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