PRWeek US Awards 2022 shortlist revealed

The biggest night in PR returns with an in-person gala on March 16 in New York City.

PRWeek US Awards 2022 shortlist revealed

Scroll down for a list of all the finalists for the 2022 PRWeek US Awards. Click here for more information!

Best in Arts, Entertainment, Sports & Media

  • A Kids Company About and Greenroom Kids are Ready. A Senseless Murder Proved It.
  • Coors Light and ICF Next + Alma Vote the Iceman In
  • Fan Controlled Football and Finn Partners Reinventing Live Sports for the Digital Age
  • Neutrogena and FleishmanHillard Launch of Neutrogena Studios and Premiere of “In the Sun”
  • Presidential Inaugural Committee and Precision A United America: An Unprecedented Presidential Inauguration

Best in Product Brand Development

  • Ford Motor Co. and Imagination Ford F-150 Lightning Launch
  • Goldfish and MSL U.S. Goldfish Gets TikTok to Go for the Handful
  • Kingsford and Current Global Preserve the Pit
  • Olay and Small Girls PR The Ultimate Cold Weather Protection Without The Luxury Price Tag
  • Post Consumer Brands and Carmichael Lynch Relate The Great Grape-Nuts Shortage of 2021

Best Consumer Launch

  • Bio Bidet and Bospar Bio Bidet Makes a Huge Splash During Prime Day
  • Maine Lobster Marketing Collaborative and Weber Shandwick Spreading the Love with the First Maine Lobster Tail Bouquets
  • Procter & Gamble and Zeno Group Crest Whitening’s Beauty Breakthrough
  • Trolli and Golin Myspace Invasion
  • Washington State Department of Health and C+C WA Notify

Best in Integration

  • Kingsford and Current Global Preserve the Pit
  • Porsche and Cramer Krasselt Two Icons of Fast
  • Vienna Beef and Laughlin Constable Vienna Beef Hot Dog Stand Challenge
  • Walgreens and WPP This is Our Shot
  • Washington State Department of Health and C+C WA Notify 

Best in Creative Excellence

  • Budweiser and Allison+Partners Bigger Picture
  • Frito-Lay North America, Cheetos and Ketchum It Wasn't Me
  • Mastercard and Ketchum True Name
  • Procter & Gamble and M Booth Dawn & Swiffer Encourage American Households to Come Clean to Close the Chore Gap
  • SimpliSafe and MullenLowe SimpliSafe Social Distancing Sweater 

Best in Healthcare

  • Bayer and Twelvenote Most Meaningful Melody
  • Bayer and Twelvenote Midol No Apologies Period
  • Cottonelle/Kimberly Clark and Ketchum Good Down There Campaign Improves Colon Cancer Awareness and Screening in Black Americans
  • Pfizer and Real Chemistry The Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines
  • Washington State Department of Health and C+C Vaccinate WA

Best in Technology

  • General Motors and Weber Shandwick CES Exhibit Zero
  • John Deere and Racepoint Global Seeing Farm Tech in Action through Virtual Reality
  • Lenovo Intelligent Devices Group and Zeno Group Lenovo's 'New Realities' Taps The Power of Virtual Reality to Bridge the Empathy Gap
  • Unistellar and Bospar Bospar Takes Unistellar To New Heights
  • Washington State Department of Health and C+C WA Notify

Best in B2B

  • Bespoken Spirits and Highwire PR The Communications Strategy that Took Bespoken Spirits from Backroom to Top Shelf
  • IBM 2021 Required “Good Tech + Hard Tech” to Drive Social and Economic Progress
  • John Deere and Edelman The Farm Must Go On
  • Microsoft and WE What Businesses Need to Know: Microsoft Prepares Leaders for the Shift to Hybrid Work
  • Newell Brands – Ball Home Canning Products and Zeno Group Small Businesses are Made For More

Best in Employee Engagement

  • Bospar Bospar Messes With Texas
  • Microsoft and WE in partnership with The Garrigan Lyman Group Supporting Employee Mental and Emotional Well-Being
  • PepsiCo #BecauseICare
  • Pitney Bowes Celebrating 100 Years During the Global Pandemic
  • United Airlines Vaccine Requirement Initiative

Best in Community Relations

  • Carhartt and Zeno Group Hard Rock is Hard Work
  • Frito-Lay North America, Stacy's Pita Chips and Ketchum Stacy’s Pita Chips Helps Female Entrepreneurs Rise with a New Elevator Pitch
  • Jake's House and Edelman ASD
  • The Black Coalition Against COVID-19 and Real Chemistry A Love Letter to Black America from America’s Black Doctors and Nurses
  • Washington State Department of Health and C+C Vaccinate WA

Best in Multicultural Marketing

  • Kingsford and Current Global Preserve the Pit
  • Mastercard and Ketchum True Name
  • Sephora and DeVries Global Black-Owned Beauty Campaign
  • The Black Coalition Against COVID-19 and Real Chemistry A Love Letter to Black America from America’s Black Doctors and Nurses
  • UPS and The Martin Agency UPS x J Balvin #JuntosImparables

Best Global Effort

  • Cognizant Pandemic Response Challenge with Operation C3
  • DAZN We All Rise With More Eyes – Taking Women’s Soccer to the World
  • Deloitte Global and MikeWorldWide A Report that Meets the Moment: Addressing the Urgent Need to Understand and Reverse the Negative Impact of the Pandemic on Women at Work
  • Sanofi and GCI Health When Cancer Grows Old
  • The Institute for Health Metrics and Evaluation and M Booth Health Alerting Global Policymakers to Disease Burdens Beyond COVID-19 

Best in Corporate Branding

  • Ford Motor Co. and WPP Multi-State Electric Vehicle Manufacturing News
  • Intermedia and Hotwire Building a Unique Voice in a Crowded WFH Market
  • Myriad Genetics and Edelman The End-to-End Transformation of a Pioneering Brand
  • Organon and Real Chemistry Launching Organon: A New Company that is Here for Her Health
  • Unistellar and Bospar Bospar Takes Unistellar To New Heights 

Best in Public Affairs

  • American Health Care Association and National Center for Assisted Living (AHCA/NCAL) and Plus Communications Protecting Long-Term Care Facilities and Boosting Vaccination Efforts
  • Californians for Stem Cell Research, Treatments & Cures and Fiona Hutton & Associates Yes on Proposition 14
  • City of Chicago, When We All Vote and Current Global Boards of Change
  • Doctor Patient Unity and Narrative Strategies Mobilizing Doctors to Fight for a Legislative Fix to Surprise Medical Billing
  • Dove/Unilever and Joy Collective The CROWN Act - National CROWN Day

Best in Financial Communications

  • FICO and Porter Novelli Score A Better Future 
  • General Motors and FleishmanHillard General Motors Targets Millennial Investors
  • Mastercard and Ketchum The Strivers Initiative
  • Mastercard and Ketchum True Name
  • The Honest Company and Zeno Group Honest-ly Perfect: The Honest Company Goes Public

Best in a Crisis

  • Airlines for America Urgent Save Our Jobs Campaign Contributes to Airline Industry Rescue
  • Chicago Loop Alliance Sundays on State
  • Subway and Current Global Subway Tuna is Real Tuna
  • Washington State Department of Health and C+C Vaccinate WA
  • Yelp Yelp Doubles Down on Content Integrity and Mitigating Misinformation in a Year of Crises

Best in Public Sector

  • City of Chicago, When We All Vote and Current Global Boards of Change
  • Irvine Ranch Water District and Fiona Hutton & Associates Syphon Reservoir Improvement Project Public Outreach Program
  • Los Angeles County Registrar-Recorder/County Clerk and Fenton Communications Los Angeles County GOTV Campaign
  • State of Illinois and Civis Analytics All In Illinois: Encouraging COVID-19 Vaccinations
  • Washington State Department of Health and C+C Vaccinate WA 

Best in Nonprofit

  • CAA, AP3CON and Fenton Communications Stop AAPI Hate Campaign
  • Dallas Regional Chamber and Edelman Take Care of Business Campaign
  • Shift4 Payments, St. Jude Children’s Research Hospital and BCW Inspiration4: The First All-Civilian Mission To Orbit
  • The Ad Council and Joy Collective The Legacy: Tragedy To Triumph | Tuskegee
  • The Ad Council and Real Chemistry Boosting HCP Confidence in the COVID-19 Vaccine

Best in Corporate Social Responsibility

  • Amazon/Amazon Web Services Bridging the Cloud Computing Skills Gap, 29 Million Ways
  • Budweiser and Allison+Partners Bigger Picture
  • IBM Aligning Education, Skills & Jobs – A Social & Economic Imperative
  • Pampers and MSL U.S. Bright Beginnings
  • Pfizer and Real Chemistry The Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines

Best in Social Media

  • Frito-Lay North America, Cheetos and Ketchum It Wasn't Me
  • Goldfish and MSL U.S. Goldfish Gets TikTok to Go for the Handful
  • Truth Initiative and Ketchum #QuitTogether
  • UPS and The Martin Agency UPS x J Balvin #JuntosImparables
  • Wendy's and Ketchum Super Wendy's World

Best in Influencer Impact

  • California Milk Processor Board and Rox United Got Milk? x #StayStrongTogether
  • GSK Consumer Healthcare, Excedrin and Weber Shandwick Game Over for Headaches
  • General Motors, Weber Shandwick and FleishmanHillard No Way Norway
  • McDonald's and Narrative Famous Orders - The BTS Meal 
  • Truth Initiative and Ketchum #QuitTogether

Best in Broadcast/Film/Video

  • 3M and Ketchum The 3M State of Science Index: Shattering Stereotypes with "Not the Science Type"
  • Allergan and Lippe Taylor Botox - See Yourself
  • Bayer and Twelvenote Most Meaningful Melody
  • Bayer and Twelvenote Midol No Apologies Period
  • Hologic and Black Women’s Health Imperative and Edelman New Video Moves Black Women to Protect Their Cervical Health

Best in Data Insight

  • Abbott, Real Chemistry and Swoop Using AI and Real-World Data to Hyper-Target Heart Patients
  • ADP Leveraging Data-Driven Pitches to Increase Share of Voice
  • American Egg Board and Ketchum The Incredible Egg Challenge
  • Monster and MullenLowe Monster Employment Index
  • State of Illinois and Civis Analytics All In Illinois: Encouraging COVID-19 Vaccinations 

Best Promotional Event

  • Bio Bidet and Bospar Bio Bidet Makes a Huge Splash During Prime Day
  • Good Catch and Sharp Think OurWay Campaign
  • IHOP and DeVries Global IHOP Milkshake Monday
  • Lowes and FleishmanHillard A Night of Lowemance
  • Olay and Small Girls PR The Ultimate Cold Weather Protection Without The Luxury Price Tag

Best Viral

  • Axe and The Martin Agency Axe DogeCan
  • Budweiser and Allison+Partners Bigger Picture
  • Chipotle Mexican Grill and Day One Agency Chipotle Mexican Grill x Miley Cyrus
  • IHOP and DeVries Global IHOP Milkshake Monday
  • Krispy Kreme Doughnuts and FleishmanHillard Krispy Kreme Shares Sweet Support for COVID-19 Vaccinations

Best Content

  • Chipotle Mexican Grill and Day One Agency Chipotle Mexican Grill x E.L.F.
  • GSK Consumer Healthcare, Excedrin and Weber Shandwick Game Over for Headaches
  • Frito-Lay North America, Doritos and Ketchum Solid Black
  • General Motors, Weber Shandwick and FleishmanHillard No Way Norway
  • Kingsford and Current Global Kingsford Preserve the Pit

Outstanding Young Professional

  • Miranda Creech Gagen MacDonald
  • Daisy Gerstein Method Communications
  • Lilly O'Leary M Booth
  • Yasmin Teymourian GCI Health
  • Nysah Warren LaForce 

Outstanding In-House Professional

  • Colleen Hussey, director of corporate communications Moderna
  • Candice Jacobson, head of brand communications IHOP
  • JC Lapierre, chief communications and strategy officer PwC
  • Dallas Lawrence, head of communications, platform business Roku
  • Emily Mekstan, director of retail and merchandising communications Walgreens

Outstanding Agency Professional

  • Kathy Bloomgarden, CEO Ruder Finn
  • Stephanie Cutter, cofounder and partner Precision
  • Joy Farber Kolo, president, North America Weber Shandwick
  • Ben LaBolt, partner Bully Pulpit Interactive
  • Curtis Sparrer, principal and cofounder Bospar

Outstanding Marketer

  • Rachel Ferdinando, SVP and CMO Frito-Lay North America
  • Melissa Kiewe, VP of marketing CooperVision
  • Heather Zoumas Lubeski, VP, corporate affairs Endo International
  • Krista Canfield McNish, head of marketing and communications CRV
  • Stephanie Wenstrup, executive director, marketing Endo Aesthetics

Outstanding Education Program

  • DePaul University
  • Penn State University
  • Syracuse University
  • University of Alabama
  • University of Florida

Best in DE&I Transformation

  • Current Global
  • LaForce
  • Lippe Taylor
  • Padilla
  • Praytell

Outstanding In-House Team

  • Cloudflare
  • Moderna
  • Nestlé
  • The Honest Company
  • United Airlines

Outstanding Boutique Agency

  • Curley Company
  • Fuoco
  • Just Drive Media
  • The Hayes Initiative
  • The Reis Group

Outstanding Small Agency

  • Backbone Media
  • Berk Communications
  • DeVries Global
  • SourceCode Communications
  • Verge Scientific Communications

Outstanding Midsize Agency

  • BerlinRosen
  • Current Global
  • Fenton Communications
  • Lippe Taylor
  • Praytell

Outstanding Large Agency

  • Allison+Partners
  • GCI Health
  • WE
  • Zeno Group

Outstanding Extra-Large Agency

  • Edelman
  • FleishmanHillard
  • Golin
  • Ketchum
  • Weber Shandwick

Outstanding Non-PR Agency

  • 160over90
  • Forum One
  • The Martin Agency

Communicator of the Year

In a category introduced in 2013 by PRWeek, the chair of judges and PRWeek’s editor-in-chief will select the outstanding communicator in the period covered by the year’s Awards. The individual could come from within or outside the PR industry.

PR Agency of the Year

Candidates are the respective winners of the Outstanding Non-PR, Boutique, Small, Midsize, Large and Extra-Large Agency awards. The winner will be announced at the Awards ceremony on March 16.

PRWeek Campaign of the Year

Candidates are the winners of the campaign awards, to be announced at the Awards ceremony on March 16.

 

 

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