Peloton capitalizes on shock death in TV reboot

After Sex and the City's reboot used a Peloton bike to kill off Mr. Big, the exercise equipment brand has made it clear its bikes are safe to use, with a humorous reactive ad starring the same actor.

by Imogen Watson, Campaign
A still from Peloton's reactive ad
Peloton is reacting to 'Sex in the City's reboot with a timely spot reaffirming its bikes are safe.

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