It seems that TikTok star Kyle Scheele’s video apology this week for not being honest about how Kum & Go’s Kyle Scheele Meale campaign came about is not enough for some social media users.
In a viral TikTok video posted by Scheele earlier this month, he makes it look like he created a massive cutout of himself advertising a fake “Kyle Scheele Meal” and placed it in a local Kum & Go store, without the store being in on the gag. The prank eventually led to the creation of a real Kyle Scheele Meale sold by the chain. However, Kum & Go told PRWeek that the convenience store was in on it all along.
Once the truth came out, Scheele admitted “he messed up.” But his apology video is getting a barrage of negative comments, such as, “This video has ‘sorry, not sorry’ energy,” and, “You sold that stunt as more genuine than this apology.”
What should Scheele’s next move be?
How can Kyle Scheele recover from this?— PRWeekUS (@PRWeekUS) December 2, 2021