PR pros 'lack technical knowledge on AI and Big Data' says 'wake-up call' report

Comms professionals recognise the huge potential that artificial intelligence (AI) and 'Big Data' offer the industry but have limited knowledge on technical aspects of both, new research by the CIPR suggests.

by John Harrington
Picture of people in suits looking at a graph on a big screen
Image: Monty Rakusen via Getty Images

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