In the newly developed role of creative lead, Ottilie Ratcliffe (pictured) will drive London-based Milk & Honey PR's creative output, leading on all creative development with a remit to grow the agency's offer and capabilities internationally. Her appointment follows a "significant number of creative account wins", the firm said.
Ratcliffe is a former PRWeek UK 30 Under 30 recipient, winner of the PRCA Young Communicator of the Year, and of a Silver award in the Global Young Lions competition.
Previously at Mischief, she joined The Romans in 2015. Ratcliffe's work has included Eve Sleep’s 'Refuse to Snooze' series of nine-minute podcasts designed to replace the snooze button; Ella’s Kitchen’s ‘Munchy Trunks’, claimed to be the world’s first eat-along book, to promote healthy nutrition and early years sensory development; and Method’s 'Drag Cleans', a series of live shows subverting toxic gender stereotypes.
Earlier this year she was named chair of the PRCA Creative Group.
Ratcliffe said: “The PR industry is changing, and it’s companies like Milk & Honey who are going to emerge as the leaders in this field for their genuine best-in-class commitment to purpose and people. The team, the work and the clients are incredible, and I’m so excited to join the agency at this pivotal point in its growth – which is set to be astronomical.”
Kirsty Leighton, chief executive and founder of Milk & Honey, said: “Ottilie brings a perfect missing piece to Milk & Honey that we’ve been searching for for a while now. As Europe’s fastest-growing agency, we need a creative director who can match our pace with brilliant ideas, creative genius and an embodiment of our values. Her work with The Romans was absolutely game-changing and, as an agency looking to raise the bar in our industry, we couldn’t be more pleased to have her on the team.”
Joe Mackay-Sinclair, The Romans CEO, said: “Ottilie was my first hire at The Romans and, after six happy years sat next to her, a contender for my Mastermind specialist subject. She embodies the very best of the PR industry. Hard-working, hilarious, and incredibly kind. We’ll be cheering her on.”
Other recruits joining Milk & Honey in the past month have been Kelly Horn, a client manager coming from Ballou, and client assistants Jess Turvey and Ryan Carraro.
This summer Milk & Honey became majority employee-owned after transferring 55 per cent of company shares to an Employee Ownership Trust. The agency, which was founded in 2017 by former Hudson Sandler managing director Leighton, has been B Corp-accredited since 2019.