AkzoNobel reviews UK consumer PR and social media agency arrangements

Global paint and chemicals company AkzoNobel is calling a pitch for a UK consumer and social media agency to work across its brands, which include Dulux, PRWeek has learned.

AkzoNobel reviews UK consumer PR and social media agency arrangements

The pitch is due to take place in November. Jen O’Grady, head of incumbent agency Democracy, told PRWeek: "We are fully participating in the review process alongside our client partners at AkzoNobel."

A spokesperson for AzkoNobel confirmed it was reviewing current agency partners in a process being managed by Booster Consulting. It said the matter was confidential and the company would not provide further comment at time of publication.

Netherlands-based AkzoNobel generated revenue of €2.4bn for the third quarter of 2021, up six per cent on the same period in 2020.

The company initially appointed Manchester-based Democracy in 2018 to handle its UK trade and consumer PR, replacing Mischief, which had been appointed in 2011. Democracy, which also has a London office, was founded in 2008 by O’Grady, previously of PR firms Mason Williams and Brazen PR.

AkzoNobel awarded a global communications contract to MSLGroup in the first half of 2017 following a review of its agency roster that aimed to reduce the number of consultancies on its roster.

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