Elya Eusoff (pictured above) is the new general manager for MSL Malaysia. Eusoff will lead and further strengthen MSL's end-to-end integrated communications offerings, while accelerating Publicis Groupe's influence proposition using the network's Power of One strategy. Eusoff joins from Ruder Finn, where he was responsible for overseeing the integrated marketing communications efforts of the agency. Prior to that, he led the PR department at Bonsey Jaden.
Jonathan Sanchez has been named VP of communications, APAC, at WPP. Prior to this, he was director of corporate relations at Diageo and managing director of purpose-driven agency Stand. He was also global president of communications and sustainability at Unilever and APAC head of consumer marketing at Edelman.
Smita Balram has been appointed as head of corporate communications for Puma in India. Prior to this, she was a special correspondent for The Economic Times and a writer at multiple consumer and lifestyle titles.
The Mavericks India has won the national communications mandate for Yellow.ai, a conversational CX automation platform. As part of the mandate, The Mavericks will develop the communications strategy for the brand as well as conceive and execute integrated communication campaigns targeted its client's stakeholder ecosystem.