Brands are really getting into the Halloween spirit this year.
After its 14-year-old ad featuring a “little lad” singing a song about berries and crème went viral on TikTok, Starburst created an actual Little Lad costume. To get one, consumers must post a video to TikTok showcasing their best "Berries and Crème" performance, using the hashtags #StarburstLittleLad and #Sweepstakes.
This week, Cheetos unveiled its Flamin' Hot Cheetos couples costume, including two separate suits for fans to dress up in: A Flamin' Hot Cheetos Bag and a Flamin' Hot Cheeto.
Meanwhile, Dunkin’ released an Adult Dunkin' Cold Brew costume and a Child Munchkins Donut Hole Treat Box costume.
Consumers can also grab a White Castle Slider costume and a Chicken Rings costume.
If this was a costume contest, which brand would win?