Zeno Group's 30-strong team in Singapore was efficient and quick to pivot when the pandemic hit. Because of WFH arrangements, the team found that time for training and development was significantly reduced.
To work around this, the agency sought to maximise the relevance of global training programmes and supplement those with dedicated modules to meet regional and local needs. It also analysed the skill gap to not only balance the training needs across all levels, but also to create a programme that brings together dialogue and comradery. The Singapore office was also tasked to design learning and development initiatives which would inform the core regional programme of Zeno's six other offices in the region.
It's safe to say that the team in Singapore didn't disappoint. It managed to create two new agency-wide programmes: LIFT and Growth & Innovation 8 which delivered more than 24 hours of new training content. The team combined regional leadership, global experts and local specialists to help with sessions such as peer-to-peer sharing, open discussions with regional leadership, micro-workshops, and breakout groups within local colleagues.
The library of content that the team pulled together now consists of more than 48 hours of self-service training resources and includes modules such as budget-tracking, media pitching, and onboarding a new client. As a bonus, these extensive programmes contributed to business growth of 45 percent in the agency's last financial year.
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