Starbucks brought back the Pumpkin Spice Latte – or “PSL” – on Tuesday, one day earlier than last year.
The return of the drink, along with Starbucks' Pumpkin Cream Cold Brew, Pumpkin Cream Cheese Muffin, Pumpkin Scone and a new beverage called the Apple Crisp Macchiato, “signals the start of the fall season and inspired a cultural phenomenon around fall flavors and products,” Starbucks wrote in a blog post.
The coffee giant launched its fall products with a digital personality quiz called the Pumpkin Love O’ Meter that invites Starbucks customers to find out just how much of a pumpkin lover they really are.
Do you welcome the PSL’s very early return with open arms?
Who is running to get Starbucks’ Pumpkin Spice Latte during this week’s heatwave?— PRWeekUS (@PRWeekUS) August 24, 2021