Are celebrity influencers losing their touch?
More than half (56 per cent) of consumers would rather follow normal people on social media than celebrities, as they find the content they post more authentic, according to new research released today.

Sign in to continue
Need to activate your subscription?
Domain/Group Subscriptions
Click here >>
Individual Subscriptions
Click here >>
Need to activate your Subscription
Company Wide Subscriptions
Click here >>
UK Individual Subscribers
Click here >>