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The PRWeek Purpose Awards return for the third straight year, and the topic of purpose couldn’t be more relevant. The Purpose Awards recognizes activations that use creative ideas to further positive causes and also to acknowledge the organizations and individuals behind them.
Below, take a look at this year’s finalists, and be sure to get your tickets for the October 13 celebration!
Best Accessibility
Change for Balance and Easterseals Southern California Easterseals Disability Film Challenge/Easterseals in Entertainment
Current Global Accessible by Design
Edelman Degree Inclusive
Hormel Foods Cooperation Beyond Words - How Jennie-O and Hormel Foods Deaf Team Members Inspired a Culture
Understood Understood Shapes the World for Difference with New Accessibility and Usability Standards for the 70 Million Neurodiverse
Best Advocacy
Allison+Partners and The New Georgia Project The New Georgia Project: Empowering a New Georgia
Golin and AARP A Crisis Within a Crisis: Fighting for the Safety of Nursing Home Residents and Staff During COVID-19
No Fixed Address and Canadian Centre for Child Protection Happy Birthday Twitter
Small Girls PR The Juneteenth Block Party
VSC and The 100kPledge The 100kPledge
Best B2B
Forefront Communications Wall Street Rides FAR Rider of the Week and Pivot to Virtual
Genpact Enabling Safer Workplaces Through Rapid Testing
Real Chemistry and California Life Sciences Association (CLSA) COR COVID Communication Center Gives Life Science Companies a Real-Time Finger on the Pulse of COVID-19 Conversations
SAP and Indigo Slate SAP SAP | Innovation at the Edge
Best Collaboration
Golin and Ten35 Pepsi Dig In
Orange 360, One Life for Dakota and GlaxoSmithKline Schedule Your Vaccination
Porter Novelli, Responsible Business Initiative for Justice, Virgin and Virgin Unite Business Leaders Against the Death Penalty #BizVsDP
Quest Diagnostics Quest for Health Equity - Choose Healthy Life
The Ad Council It's Up to You
Best Diversity, Equity or Inclusion
Black Coalition Against COVID-19 and Real Chemistry A Love Letter to Black America from America’s Black Doctors and Nurses
Edelman Degree Inclusive
No7, Devries Global and WPP Unstoppable Together
Sephora and Devries Global Racial Bias in Retail Study
VSC and The 100kPledge The 100kPledge
Best Environmental
Adobe The Ocean League Campaign
Allison+Partners and Seventh Generation Seventh Generation Creates a New Media Moment: The State of the Union
Impossible Foods Kids Rule
New Belgium Brewing in partnership with Bully Pulpit Interactive, Red & Co. and Consume & Create Last Call for Climate
Tazo (Unilever) and Edelman Tazo Tree Corps
Best Fundraising
Finn Partners Meharry Medical College
GENYOUth GENYOUth
Meals on Wheels America COVID-19 Response Fund Fundraising Campaign
No Kid Hungry and Citi GivingTuesday 2020
Schick Xtreme (Edgewell Personal Care) and Edelman Shave the Day
Best Health
Action Against Hunger Global Hunger Awareness Campaign
Edelman Degree Inclusive
FleishmanHillard and Krispy Kreme Krispy Kreme Shares Sweet Support for COVID-19 Vaccinations
Real Chemistry and Pfizer Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines
WPP and Walgreens Walgreens Combats Health Disparities During the COVID-19 Pandemic with Its Vaccine Equity Initiative
Best Integration Into Culture
Dove Men+Care (Unilever) and Edelman Father’s Day Taken
Edelman Wash Day Live
GoDaddy Empower by GoDaddy
Good Humor (Unilever) and Edelman A New Jingle for a New Era
Hormel Foods We Were Made for This: The Hormel Foods Response to the Pandemic
Best Proof of Authenticity
Frito-Lay North America and Ketchum Stacy's Pita Chips
IBM Aligning Education, Skills and Jobs – A Social and Economic Imperative
IBM Defending our Schools from Ransomware Attacks During the Pandemic
MSL and Crest Toothpaste Reaffirming Brand Love and Purpose with the 12 Days of Crest Smiles
Quest Diagnostics Quest for Health Equity – Choose Healthy Life
Best Public Awareness – COVID-19
Allison+Partners and Budweiser Bigger Picture
Black Coalition Against COVID-19 and Real Chemistry A Love Letter to Black America from America’s Black Doctors and Nurses
Metropolitan Transportation Authority Safe Travels
Real Chemistry and Pfizer Pfizer and the Historic Biopharma Industry Pledge to #StandWithScience on Coronavirus Vaccines
The Trevor Project with GCI Health Sparking A Dialogue of Hope: Elevating The Trevor Project’s 2020 National Survey on LGBTQ Youth Mental Health
Best Public Awareness
Good Humor (Unilever) and Edelman A New Jingle for a New Era
John Deere and Edelman The Farm Must Go On
Porter Novelli, Responsible Business Initiative for Justice, Virgin and Virgin Unite Business Leaders Against the Death Penalty #BizVsDP
Sandy Hook Promise The Kids Are Not Alright
Weber Shandwick for McDonald's McDonald's #HereForRMHC
Best Use of Celebrity and/or Influencers
Fanatics and All In Challenge Foundation All In Challenge
Kaplow Communications and Haber Communications AIMM’s “Here” PSA and #SeeAll Campaign Spark Conversation on Behalf of Those Not Represented in 2020 Emmys
Small Girls PR The Juneteenth Block Party
Truth Initiative and Ketchum #QuitTogether
WPP and Walgreens John Legend – This is Our Shot Campaign
Best Use of Creativity
Adobe Create Change, Conversations with Creators
Current Global and Clorox Kingsford Preserve the Pit
Orange 360 and League Against Cancer 100km of Prevention
Orange 360, One Life for Dakota and GlaxoSmithKline Schedule Your Vaccination
VSC and Drop Technologies #DropCovid Campaign
Best Use of Digital/Social Media
Bospar Paging Dr. Fauci
No Fixed Address and Canadian Centre for Child Protection Happy Birthday Twitter
NYC Health + Hospitals NYC Care
Schick Xtreme (EPC) and Edelman Shave the Day
Truth Initiative and Ketchum #QuitTogether
Best Use of Measurement
The winner for this category has been chosen and will be revealed on October 13
Best Use of Technology
Chipotle Mexican Grill Chipotle’s Real Foodprint
H&S The Pedestal Project
Lenovo and Zeno Group Lenovo’s New Realities Taps the Power of Virtual Reality to Bridge the Empathy Gap
Orange 360, One Life for Dakota and GlaxoSmithKline Schedule Your Vaccination
Samsung Mobile and Edelman Generation17
Most Purposeful Agency Pro
Vijay Chattha, founder and CEO VSC
Sandy Skees, EVP, purpose and impact capability lead Porter Novelli
Curtis Sparrer, principal Bospar
Carol Watson, chief inclusion officer BCW
Tai Wingfield, EVP, diversity, equity and inclusion United Minds
Most Purposeful CEO
Marianne Harrison, president and CEO John Hancock
Chris Kempczinski, president and CEO McDonald's
Robin Koval, CEO and president Truth Initiative
Iris Van der Veken, executive director Responsible Jewellery Council
Jim Snee, CEO Hormel Foods
Most Purposeful In-House Communicator
Ciara Dilley, VP of marketing Frito-Lay North America
Kelli Teno, director, pharmacy and healthcare services communications Walgreens
Aimee Thunberg, communications director Sandy Hook Promise
Most Purposeful Person Under the Age of 30
Jessica Burns, senior account executive GCI Health
Caylin Gentry, senior account manager TrueX
Michael Kaye, corporate communications manager LinkedIn
Chris Nikic, Special Olympics triathlete Special Olympics International
Agency of the Year
Bully Pulpit Interactive
Evoke Kyne
FleishmanHillard
Precision
Weber Shandwick
Zeno Group
Brand of the Year
PepsiCo
The Ad Council
Universal Music Group
Walgreens Boots Alliance