Move over giant Home Depot skeleton. The other Halloween item going viral on social media is apparently a black area rug adorned with white ghosts.
Social media users are sharing videos as they hunt for (and find, if they are super lucky) the coveted rug at T.J. Maxx, Marshalls and HomeGoods, which are all owned by TJX Companies. Edelman is the brands' agency partner.
TikTok user @mainstreetfam posted a Q&A video answering fans’ questions after she found the rug. She explained that she discovered it at Marshalls but she heard it can be found at T.J. Maxx or HomeGoods. She also noted it is $24.99 and the brand is Loloi.
“We can confirm the hunt for the ‘ghost rug’ started organically among customers who are searching for the item in our Marshalls and T.J. Maxx stores,” a spokesperson for T.J. Maxx and Marshalls told PRWeek via email. “We are always thrilled to see our customers having fun with our ‘treasure hunt’ shopping experience and love to see them sharing their best finds.”
Here are some videos and photos of social media users celebrating after finding the spooky rug.
we did it besties, we found the rug. https://t.co/mEDsgRmGq9— Luxie (@LuxieGames) August 10, 2021