Purplebricks, a technology-led estate agent, has hired creative PR agency Taylor Herring to work on its consumer comms campaigns. The appointment follows a four-way competitive pitch process.
The agency will deliver a raft of projects, working to drive fame and awareness for the brand.
The Purplebricks agency roster also includes The PR Network, which has worked with the brand since 2019 and handles its national and regional press office activity.
Zoe Melarkey, head of communications at Purplebricks, said: “Taylor Herring showed a great understanding of our business and the challenges we face, with a fresh, creative and strategic approach to telling our brand story. We’re delighted to be working with them.”
Sam Corry, associate director at Taylor Herring, added: “Purplebricks is the fastest-growing estate agent in the market, and we will be supporting the brand’s growth with consumer comms campaigns designed to drive advocacy and bottom-line results.”
Earlier this year Taylor Herring became part of the Publicis Groupe network and joined Publicis’ UK Influence Practice, alongside MSL and ESG specialist Salter Baxter.