Going for gold - the Olympic dream lives on

As one of the most unusual and problematic Olympic Games gets set to start in Tokyo, communicators and marketers are tweaking their normal playbook to take advantage of what is still a unique branding opportunity.

by Steve Barrett
The Tokyo Olympics are playing out in front of empty stadiums due to a ban on spectators. (Pic: Getty Images.)
The Tokyo Olympics are playing out in front of empty stadiums due to a ban on spectators. (Pic: Getty Images.)

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