SAN FRANCISCO: Neighborhood-focused social network Nextdoor has hired David Roady as head of communications.
Roady joined the company in early July and reports to Maryam Banikarim, Nextdoor’s head of marketing, global and community. Jenny Mayfield, head of comms and policy, is stepping into the role of head of social impact, the company said in a statement.
Roady will lead Nextdoor’s communications efforts to “connect its purpose into storytelling and oversee external and internal communications,” according to the company statement.
“Beyond continuing to elevate Nextdoor’s purpose to cultivate a kinder world where everyone has a neighborhood they can rely on, my focus will include scaling our communications capabilities internationally and identifying opportunities to highlight the voices of our extremely talented leadership team as thought leaders in their respective areas of expertise,” Roady told PRWeek via email. “Importantly, in the immediate term, I look forward to building the communications infrastructure to prepare Nextdoor for success in life as a publicly traded company.”
In March, Nextdoor brought on Iman Jefferson as head of external relations and internal comms.
Nextdoor’s number of daily active users increased by 50% in 2020 as consumers turned to the platform in search of vaccines or information about school closures, according to The Wall Street Journal. The platform is used by one in four U.S. households.
Roady has joined Nextdoor from FTI Consulting, where he worked since 2008, most recently as senior MD, leading the firm’s financial communications practice in addition to advising boards and senior leadership teams on critical communications and business strategies.
“[Roady] was an outstanding member of the FTI team for over 13 years and we wish him only the best in his new venture,” Brian Kennedy, FTI’s head of the Americas strategic communications, told PRWeek via email. “Financial communications continues to be an area of strength and ongoing investment for our business under the leadership of existing lead Bryan Armstrong, and the support of talented professionals specializing in M&A, ESG, restructuring, shareholder activism and a variety of complex, business-critical financial issues.”
Earlier in his career, Roady was SVP of mergers and acquisitions at Marsh McLennan and director of M&A at American Express.
Editor's note: This story was updated on July 21 with comments from Kennedy and Roady.