The inside story on how a viral TikTok video inspired a Sally Beauty campaign

The campaign’s main message to consumers was, “Having colored hair doesn’t make you unprofessional.”

by Laura Entis

Sign in to continue

Sign in

Sign in

Trouble signing in?

Reset password: Click here

US and Asia
subscriptions@prweek.com
+001 (800) 558-1708

UK & Europe
support@prweek.com
+44 (0)20 8267 8121

Register

Don't have an account? Complete easy registration and receive:

Limited Article Views (Excludes Subscriber Only Content)
Select Newsletters (Excludes Subscriber Only Bulletins)

Register

FREE

Limited free articles a month
Limited number of free email bulletins

Subscribe

To receive full access to PRWeek's content subscribe today and receive:

Unlimited Access to PRWeek content
Daily Breakfast Briefing
Breaking News Alerts
Weekly Online Edition
Agency Business Report
Weekender Edition
PRWeek Magazine
Full Archive Access

Subscribe Options

Become a subscriber

From £75 per quarter

Unrestricted individual access to prweek.com
PRWeek Daily News (subscriber-exclusive email bulletin)
Exclusive access to Power Book and Top 150 UK Consultancies/Agency Business Report content
PRWeek magazine delivered

Choose a Package

Need to activate your subscription?

Domain/Group Subscriptions
Click here >>

Individual Subscriptions
Click here >>

Need to activate your Subscription

Company Wide Subscriptions
Click here >>

UK Individual Subscribers
Click here >>