From mac & cheese ice cream to Airheads chicken sandwiches: Are brands getting too kooky with flavor mashups?

Have brands lost their minds or are they onto something here?

From mac & cheese ice cream to Airheads chicken sandwiches: Are brands getting too kooky with flavor mashups?

Ice cream maker Van Leeuwen and Kraft Heinz have teamed up to create a limited-edition macaroni and cheese-flavored ice cream. The treat goes on sale this Wednesday (which is also National Macaroni & Cheese Day) at Van Leeuwen’s stores across the country and online. 

And earlier this month, Airheads released a fried chicken sandwich, with the bun made out of 100% Airheads Xtremes candy.

Meanwhile, Mayoreo -- a mix of mayonnaise and Oreo cookies -- was also trending on social media last month. That concoction was actually a hoax made up by DoctorPhotograph, a Facebook and Instagram account that specializes in fake product designs. However, Heinz and Oreo said they were “intrigued” by the idea.

Could any of these brand flavor mashups actually work?

 

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