Movers & Shakers: Love Bonito, APCO Worldwide and more

PRWeek Asia's weekly roundup of account wins and people moves.

Jacqueline Lui, Love Bonito
Jacqueline Lui, Love Bonito

Love, Bonito has appointed Jacqueline Lui as communications lead. With over eight years of experience in media, public relations and influencer management, Lui joins the fashion brand from Weber Shandwick and Edelman where she worked on various brands spanning lifestyle, sports and wellness with a focus on consumer health. In her new role, she will report to VP of brand, Vanessa Yeo-Barger. 

Deborah Elms, an expert in Asia trade policy and supply-chain issues, joined APCO Worldwide’s International Advisory Council (IAC). Based in Singapore, she was the executive director of the Asian Trade Centre, an advisory firm which works with governments and companies to design better trade policies for the Asia-Pacific (APAC) region. She is also a senior fellow in the in the Singapore Ministry of Trade and Industry’s Trade Academy. Her current research involves the Trans-Pacific Partnership (TPP), Regional Comprehensive Economic Partnership (RCEP), ASEAN Economic Community (AEC) negotiations and global value chains. Previously, Elms also served as head of the Temasek Foundation Centre for Trade & Negotiations (TFCTN) and senior fellow of international political economy at the S. Rajaratnam School of International Studies at Nanyang Technological University, Singapore. She holds a PhD in political science from the University of Washington, a master's in international relations from the University of Southern California, and a bachelor’s from Boston University.

Loreal has extended its partnership with Lion & Lion in Indonesia, in time to launch skincare brand La Roche Posay in the market. As part of the campaign rollout, Lion & Lion will develop and execute La Roche-Posay’s social media communication strategy as well as building a local website for its Indonesian consumers. The agency has been working with Loreal since 2016 on its Paris, Garnier and Maybelline brands in Indonesia.

Monteith SPRG has hired Leslie Fung (pictured above) as director. He will lead the agency’s day-to-day activities and drive its expansion in APAC. Fung, who has more than 20 years of experience, was most recently general manager of financial communications group Wonderful Sky in Hong Kong. Montieth SPRG’s Co-Founder, Montieth Illingworth said: “Leslie has a deep understanding of APAC’s media markets and knows how to build brand awareness for companies across sectors. His grasp of the regional and cultural nuances makes Leslie highly valuable to our clients and I’m proud that he’s joined our global team to accelerate our growth even faster.”

Thrive PR has been appointed as PR agency of record in Australia by SodaStream. The agency will be responsible for elevating messaging and storytelling around the brand’s sustainability awareness with purpose-led campaigns, as well as media relations, press office, and gifting programme. Work commenced this month with the local market launch of SodaStream’s Pride Month campaign featuring actor and activist Laverne Cox. 

Archetype has won the PR mandate for AI and robotics company GreyOrange in India. The agency is tasked to reinforce GreyOrange’s employer brand globally with an added focus on driving the tech and corporate brand positioning in India. This will be an integrated remit spanning social, digital, creative, PR and employee advocacy. 

Sling & Stone has clinched a series of wins for its global consumer portfolio. These include Adore Beauty, an Australian online cosmetics retailer; CuboAi, a baby monitor solution that uses face detection tech; EarShots, headphones designed for riders and adventurers; stock image provider Getty Images and iStock; as well as Happy Human, a waterless cleaning product.

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