Purpose Awards EMEA 2021: Comms Professional of the Year

WINNER: Nicola Lally

Purpose Awards EMEA 2021: Comms Professional of the Year

Winner

Nicola Lally, Director of Communications, BDO

In January 2020, as global health and economic crises loomed, Nicola Lally, director of
communications at accountancy firm BDO, believed that two key areas of the firm’s core
purpose were vital to help navigate the months ahead. These included ‘helping you succeed’, which needed to be front-and-centre of all Covid-19 decision-making to come, and
that communication would be vital to help BDO overcome Covid-19 challenges.

Even before the first lockdown came into force, Lally predicted that BDO employees would
need all the help they could get to succeed with working from home. She activated a brief for
internal Comms, HR and IT to collaborate on a creative campaign, combining insights from
employees, working-from-home pilots and BDO’s operational experts on what changes
people would need to make it a success.

This meant that as soon as the second day of lockdown, BDO was able to launch its
#StayConnected campaign to its 6,000 people covering three themes: Health and Wellbeing,
Technology and Working Together. Campaign material was promoted in a ‘Coronavirus
Update’, sent from the COO every Monday morning for 42 weeks, with average readership
at 89%.

Other initiatives spearheaded by Lally include a ‘Winter Wellbeing Package’, which helped
employees to stay mentally and physically resilient over the winter months, featuring a virtual
Christmas quiz and recognition awards, and the launch of a purpose-led report, featuring
hundreds of individual stories reflecting BDO’s ‘purpose’. These include stories of how BDO
supported its people through lockdown and beyond, inspiring stories of how BDO advised its
40,000 entrepreneurial businesses to survive the pandemic and a report on BDO’s social
mobility, diversity & inclusion, wellbeing and climate change responsibilities.

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