Purpose Awards EMEA 2021: Collaboration - Best Fundraising Campaign

WINNER: The Forever Stone by Bray Leino for North Devon Hospice.

Purpose Awards EMEA 2021: Collaboration - Best Fundraising Campaign

 

North Devon Hospice delivers vital care for its community and wanted to raise awareness of
the importance of legacy donations.

The 'Forever Stone' is a two-ton, 400-million-year-old piece of local stone which was turned
into a sculpture by local craftsmen, symbolising the Hospice's gratitude to people who have
given legacy donations. It also became digitally interactive, with an augmented reality
experience bringing the stone to life. Visitors to North Devon Hospice could view the stone
through an AR app, which was populated with the stories of people who have left legacy
donations.

With the volume of visitors declining during the Covid-19 pandemic, the experience could
also be accessed remotely, giving people the chance to interact with the Forever Stone from
afar.

The Forever Stone has come to symbolise the hospice's legacy donations in other ways too.
A supporting comms campaign uses keyline images of the stone across stationery, such as
letterheads and all hospice staff wear Forever Stone pin badges, taking its message into
every room, home and ward they attend. It has created a talking point on a subject which is
difficult to introduce yet vital for the charity's future.

The annual fundraising amount from legacy donations increased significantly since the
Forever Stone campaign was introduced and the number of donations grew too.

Anecdotally, conversations with legators' solicitors have specified the Forever Stone as the
motivation for legators changing or updating their will, enabling North Devon Hospice to
provide much-needed care for patients and families when they need it most.

Finalists

Covid 19 Support Fund by ABI

Our Covid-19 Rapid-response Digital Fundraising Programme by Forward Action for Refuge

The World's Tallest Donation Box by MullenLowe MENA for The Mohammed bin Rashid Al Maktoum Global Initiatives

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