Less cynicism, more humour… more weirdness? What to expect from (virtual) Cannes Lions

The International Festival of Creativity is almost upon us. Creative PRs share their thoughts on the new virtual format, and discuss what themes and campaigns they expect to dominate.

by PRWeek UK staff

Tipped for Lions glory: 'Womb Stories' for Essity (left) with 'Mouldy Whopper' for Burger King (top right) and Mastercard 'True Name' (bottom right)

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