Industry reaction: Ronaldo’s outburst smacks of hypocrisy, but will Coca-Cola really take a hit?

PR professionals and sports marketing experts believe the Portuguese football star may be somewhat hypocritical, given his past endorsements, but his pulling power should not be ignored. Questions have also been raised about the value of product placements.

by Arvind Hickman
Cristiano Ronaldo moves two bottles of Coca-Cola at a Euro 2020 press conference
Cristiano Ronaldo moves two bottles of Coca-Cola at a Euro 2020 press conference

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