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Partner content

In partnership with

Intrado Digital Media

How do PR pros feel about AI and PR tech?

Find out in the new eBook from Intrado Digital Media and PRWeek. This eBook comes out right as the industry conversation around AI is intensifying and underscores that the PR industry is both more willing and able to engage in it.

June 16, 2021

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Even the most powerful tools cannot make a difference without a willingness to adopt them. Such was the case just a few years back among many PR pros when it came to artificial intelligence (AI). 

This eBook comes out right as the industry conversation around AI is intensifying. It also underscores that the PR industry is both more willing and able to engage in it, as is evidenced by the input of the 235 PR pros who took the Intrado Digital Media/PRWeek survey that serves as the foundation for this report.

While there is still enormous room for growth with adoption of the technology, the findings from this survey underscore a vastly more confident and enthusiastic tone to those dialogues.

When you download this eBook featuring exclusive data and insights, you’ll learn:

  • Why PR teams are willingly adopting AI technology

  • How AI and tech tools are impacting day-to-day PR activities

  • Where PR can improve when it comes to AI adoption

Download the eBook today!

 


More...

  • From Coca-Cola bans to Peloton recalls - the crises that shaped Q2

  • The new frontier of earning attention: Why it doesn’t start with your brand

  • Media lists are dead; long live media targets

  • Are we there yet? Returning to the workplace post-pandemic

  • Measuring Impact: Connecting PR outcomes to business goals

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