BrewDog must steer a new course amid toughest PR challenge yet

Controversy has always been key to the BrewDog brand, but the high-profile attack on the brewer and pub chain by former employees may represent its sternest reputational test so far.

by John Harrington
Controversial: an ad celebrating BrewDog's carbon-negative status fell foul of Advertising Standards Authority rules
Controversial: an ad celebrating BrewDog's carbon-negative status fell foul of Advertising Standards Authority rules

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