Staying on top of the 24-7-365 news cycle is certainly challenging. And while the tools are there for all PR pros to do so, the existence of those tools is not enough.
You must know which to use, when and where to use them, and how to take the data you glean and use it to your brands’ best benefit. And to be optimally effective, you must be able to do this in real time.
According to a recent PRWeek/NetBase Quid survey, the majority of PR pros have progress to make. Only 13% of respondents deemed themselves “excellent” at collecting ongoing, real-time data, while almost the same percentage of pros labeled themselves “good” (44%) as compared to “fair” or worse (43%).
You must recognize where you need to improve before you can take the steps to do so. This eBook, Media Intelligence: What to watch for, brought to you by NetBase Quid in partnership with PRWeek, will help you do both.
On these pages, you will see expert insights, as well as deep dives into the data that will offer you a 360-degree view of where PR pros are – and where they can and should get to – in terms of their media intelligence capabilities.
Click here to download this eBook.