Agency: Beta Alliance
Credits: Forever Beta
Film: Imagine Beyond - series 2
To support their brand promise ‘Bring on the Future’, global cyber security brand Kaspersky has commissioned a content platform- Tomorrow Unlocked- with videos that explore the future of technology. Its Imagine Beyond series explores how what we consider to be human- body, memory, death and sex for example- is being changed by technology.
Beta Alliance was approached to create two documentaries for the channel to drive engagement and subscribers. The Imagine Beyond series 2 looked at two controversial topics: using technology to pursue immortality and the future of human-robotic relationships. Both films featured experts and pioneers who are using technology to reimagine what the future could hold for sex and death.
The episodes have been viewed over 450,000 times to date and received almost 1,000 comments. Their viewer retention rate, like/dislike ratio and engagement rates, are all far above Tomorrow Unlocked's channel average. The videos have also succeeded in bringing people from across the world together to imagine new and exciting perspectives on how the future of technology could affect what it means to be human.
Judges comment: Great concept and strategy and excellent execution. Great videos, great storytelling. The next level.
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