Agency: Plastic Pictures
Film: There Is No Finish Line
Plastic Pictures was contracted by Unilever to create a film to open its Compass Live Event, where the company announces its global strategy.
The brief given was simply to do something different. In response Plastic Pictures produced a spoken word film written and performed by Sophia Thakur. The film contained absolutely no corporate messaging, meaning the script didn’t include any approved key messages or company call to action.
Judges comment: So far from the usual corporate film. Great performance by Sophia.
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