Agency: Plastic Pictures
Project: There Is No Finish Line
Unilever wanted a film to open its Compass Live Event, where the company announces its global strategy.
The brief given to Plastic Pictures was simply to do something different. The agency decided to create a film with absolutely no corporate messaging, meaning the script wouldn’t include any approved key messages or company call to action.
The concept Plastic Pictures came up with was a spoken word film written and performed by Sophia Thakur.
Judges comment: Simple yet effective. This isn't always an easy topic to broach, but it was shot really well and the spoken word artist was captivating.