PR’s journey to optimal implementation of AI and technology is far from over. However, as compared to just a few years ago, clear progress has been made in both attitude and acumen.
According to a recent PRWeek/Intrado Digital Media survey, about five-and-a-half times more PR pros are “enthusiastic” as opposed to “nervous” (51% to 9%) about AI’s impact on their jobs at present and going forward.
How that is manifesting itself on a day-to-day basis is part of the exclusive research and insights you will glean in AI and PR: Growing Optimism and Opportunity, an eBook brought to you by Intrado Digital Media, in partnership with PRWeek.
On these pages, you will see expert insights, as well as deep dives into the progress PR pros are making, including a growing understanding that AI needs PR pros to work optimally, along with the areas where improvement is still needed.
The AI-PR relationship has indeed improved, but it can – and must – still get so much stronger. This report puts it all into perspective and offers inspiration and education for your journey to get there.
Click here to download the eBook.